Stella Artois Package Design Concept
The New York based ad agency Jones Knowles Ritchie, reached out to me to do some custom illustrations for their client Stella Artois. Every year Stella Artois teams up with Water.org with the goal of ending the global water crisis. Each year they would pick 3 countries around the world that are facing water shortage and have an artist from each of those countries create custom artwork for the Chalice's that will represent that nation for that year. 1 Chalice sold equals 5 years of clean water. I was selected to do artwork for Tanzania's Chalice for the year 2018. Unfortunately, things fell through at the last stage and they had to pull the plug.